Marketing

Mar 22 2024

The Case for Targeted Marketing for Independent Pharmacy Owners

By Dr. Lisa Faast | March 22, 2024 | Marketing

People will buy more often and spend more with you when you make an offer that feels like it was created just for them. This is why independent pharmacies should focus more on targeted marketing. Independent pharmacy owners face the challenge of staying profitable while maintaining the personal touch that sets them apart. With Prescription […]

Mar 15 2024

Pharmacy Profit Boost: Travel Medications

By Dr. Lisa Faast | March 15, 2024 | Cash Based Revenue, Marketing

Your pharmacy can be the key to a successful vacation by providing profit-boosting travel medications to your community. It’s spring break time, and summer camps, vacations, and travel plans are just around the corner. Your patients are spending their hard-earned money and limited time away from work on a vacation. They don’t want it spoiled […]

Feb 22 2024

Leveraging Social Media Trends For Increased Pharmacy Profit

By Dr. Lisa Faast | February 22, 2024 | Marketing

You are leaving far too much money on the table if you aren’t leveraging social media trends to increase your pharmacy profit. Social media is an amazing free tool for pharmacy owners. Yet, there are so many who don’t benefit because they are unsure how to use it or where to start. We have some […]

Jan 18 2024

Best of 2023: Pharmacy Marketing

By Dr. Lisa Faast | January 18, 2024 | Marketing

At DiversifyRx, we LOVE pharmacy marketing. Check out our top 2023 blogs to help amp up your pharmacy’s marketing game in 2024. Pharmacy marketing is one of our favorite topics here. Just like all things in life, it can be a double-edged sword. Marketing for your pharmacy can bring prosperity, or it can be a […]

Dec 28 2023

Simple Monthly Independent Pharmacy Marketing Trick

By Dr. Lisa Faast | December 28, 2023 | Marketing

Learn this simple pharmacy marketing trick to have more loyal patients. As an independent pharmacy owner, you may have realized that patients can’t always recognize the valuable difference between your pharmacy and the competition. As a pharmacy owner, it’s up to you to help them see the difference. You can share your awesomeness through your […]

Dec 14 2023

Solve Problems & Maximize Revenue With On-Hold Messaging

By Dr. Lisa Faast | December 14, 2023 | Cash Based Revenue, Marketing

Let’s chat about creative ways to solve patients’ problems and maximize revenue using your pharmacy’s phone! Finding innovative ways to boost revenue isn’t just a smart business move in our highly competitive pharmacy industry; it’s necessary for long-term success. Savvy pharmacy owners focus on in-store strategies to boost revenues from current patients. One often overlooked […]

Nov 30 2023

Building Patient Loyalty: Creating a Pharmacy Membership Program

By Dr. Lisa Faast | November 30, 2023 | Marketing

My bold statement: every pharmacy owner would benefit by offering a pharmacy membership program. Building patient loyalty and increasing spending go hand in hand with achieving long-term success in the pharmacy landscape. One effective technique to achieve both of these goals is to establish a pharmacy membership program. These programs offer a range of benefits […]

Aug 18 2023

Navigating Innovation and Insights: Unveiling the Gems of the NACDS Total Store Expo for Independent Pharmacy

By Dr. Lisa Faast | August 18, 2023 | Cash Based Revenue, Marketing

Guest Blog by DiversifyRx CRO, Heather Haro In a constantly evolving independent pharmacy landscape, staying up-to-date with the latest products, services, and strategies is vital for pharmacy owners. The NACDS Total Store Expo, an annual event hosted by the National Association of Chain Drug Stores (NACDS), provides a platform for attendees to immerse themselves in […]

Jun 29 2023

Create a Kick-ass Social Media Strategy for Your Independent Pharmacy

By Dr. Lisa Faast | June 29, 2023 | Marketing

A kick-ass social media strategy is a low-cost way to grow your independent pharmacy. Creating a social media content strategy for your independent pharmacy increases your online authority and attracts new patients. Consider it your opportunity to connect with your community, build brand awareness, engage with customers, and drive more foot traffic to your pharmacy. […]

Leverage Marketing Technology To Level Up Your Pharmacy Growth

Jun 23 2023

CRMs for Independent Pharmacy Growth

By Dr. Lisa Faast | June 23, 2023 | Marketing

Marketing is essential for pharmacy growth, but which CRM should you use to keep track of it all? QUESTION: Got this question from a badass in our Facebook group and I love it, a good CRM this is crucial for pharmacy growth. I used to email every patient manually because I had so few. But […]